Tim Ferriss is our go-to guy when it comes to optimization tactics. Once you’ve figured out how to consistently provide a five-star stay, it’s time to optimize the steps that go into creating that experience. Just as your Airbnb’s expenses can unexpectedly creep up, so can the time you devote to maintaining it. We’ve found that Airbnbs with a pulse on branding tend to provide a more cohesive and thoughtful experience, which as guests, we obviously love. From there, we’ve seen hosts build out their brand with all sorts of clever tactics: personalized trail markers, uncommon amenities, a distinctive interior design, coffee cups with customized logos, an eye-catching Instagram feed. These succinct, memorable names easily pop up in conversation and propel word-of-mouth bookings. As guests, the Airbnbs that took this approach roll off the tongue: Retrograss Farm, Summer Pines Cottage, The Brinkley House, The Beckmann. Lose the adjectives and take a firm stance with a name that’s all your own. You wouldn’t start a restaurant and call it: Cute Restaurant with Delicious Food Near Beach.
Here’s our recommendation: name your Airbnb the way you’d name a business. As potential guests, all the beautiful, cozy, charming places blur together during a search. Too many Airbnbs have generic names littered with vague adjectives. Your Airbnb’s superpowers should be the keystone of your online photos and description, and easy for guests to enjoy. As guests, we’ve seen all sorts of Airbnb superpowers: farm animals, art collections, professional cooking equipment, a hot tub, wood-burning fireplaces, a killer subway stop, business wifi, amenities for families, amenities for dogs, proximity to everything, proximity to nothing for miles around.
If you can clearly articulate the two or three qualities that make your Airbnb unique, you can design a guest experience that accentuates these features.
The same logic can work wonders with running a successful Airbnb. Any business you create should maximize those superpowers. These are your very best qualities or skills, the advantages you bring to entrepreneurship. We first came across many of the strategies outlined here in one of our favorite entrepreneurial books: Pat Flynn’s Will It Fly? After defining your big picture goals, Pat moves on to identifying your superpowers.
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